• On Management

    Building Brand Fundamentals at Eské

    In April 2017, I switched from real estate services to luxury retail. It was a natural transition, since the work basics of brand building are sector agnostic and I have always been following luxury, fashion and lifestyle through industry publications. I had two additional options – one being a leading hospitality group while the other being an established sports franchise – but Eské offered the necessary challenge of building an organisation up from scratch. How does one really enter a (perceived-to-be) saturated consumer market, with existing category leaders, at a negligible (MVP) budget, when the product being sold is not an essential? I had to figure that out. SK Exports…

  • Chase Elliott Clark
    On Management

    Doing the Right Thing?

    This is an exercise in reflective writing, as advised by the UvA faculty teaching me advanced English / academic writing. My experiment in entrepreneurship has been a journey of self actualisation, rather than a pursuit of commercial enterprise. A persistent drive seemed to stem from the desire to manifest my understanding of the world. Young and naive that I was, this understanding faced pitfalls and harsh lessons. Despite steady evolution of my worldview, the journey stayed significantly spiritual and value-based, with my gaze firmly inwards. This is evident from the rationale behind some of my unilateral decisions, which had a direct financial impact on the company. Flawless yet Brittle I…

  • On Frankaffe, Sushrut Munje shares how it feels to start another entrepreneurial venture again - post experiences at Hammer and Mop, SILA and Eské.
    Culture and Society,  On Management

    Stepping Out of Real Estate, and How Art Tempts

    Offering a briefing on culture and design, we feature amazing individuals and places from across the globe. These are stories of courage, experimentation and creative success - a rare fulfilment that most only strive for. We underline the purpose and the individual inspiration behind the ever evolving facade of their work output. We share stories, for everyone to read on a Sunday morning.

  • On Frankaffe, Sushrut Munje shares thoughts on the role of perspective in business, based on experiencing a good catch. It's time to step out of boundaries.
    On Management

    The Joy of a Catch – role of perspective in business

    Oh the joy of a catch. Hands clasping the ball tight. And letting it go, and walking home. The way it was meant to be. Or was it? What if you were supposed to drop the first one, and catch the second, or the third? What if the catch was a notorious master plan, and missing it is the way out? What if we cross the boundaries of what is presumed to be proper and not?

  • Sushrut Munje shares on Frankaffe how the art of translation helps in niche marketing, and positioning your product or service to a niche audience.
    On Management

    The Art of Translation for Niche Marketing

    Community leaders have spent valuable time and energy building a strong network of people of similar tastes or similar occupation. Communities are built when members find value in being together, and receive information that helps them be better than what they are. They trust the source (the community manager) and believe that the vested interests are only in creating win win. The community manager now has an opportunity to leverage this network to make money. Being the Bridge A person who has access to and trust of a niche audience (example: photographers, realtors, architects, doctors) enjoys the attention of marketers who seek to sell to this audience. This person is…

  • Sushrut Munje shares on Frankaffe how the basic principles of Karma yoga be applied in business, and how the management lessons would help us be better at work.
    Culture and Society,  On Management

    Karma Yoga in Business

    Living the peaceful state of ‘Karma Yoga‘ would take you close to enlightenment. Mortals usually start with understanding the concept, understanding how certain aspects can be implemented in their daily lives and attempting to stay consistent with the effort. Everything is easier said than done, we are tested at every corner, and our lives go on, one after the other. What is Karma Yoga? <thank you, Wikipedia> Karma Yoga, or the “discipline of action”[1] is a form of yoga based on the teachings of the Bhagavad Gita, a sacred Sanskrit scripture of Hinduism.[2] Of the three paths to realization, karma yoga is the process of achieving perfection in action. When an archer…